REVEALED: Official Cover Artwork for WWE ‘Attitude Era Vol. 3 – Unreleased’ DVD & Blu-Ray

May 26, 2016 by Daniel Bee

WWE Attitude Era Vol. 3: Unreleased DVD - Logo

OH HELL YEAH… let’s get a look at the “ATTITUDE ERA Vol. 3 – Unreleased” DVD cover!

WWE is bringing back the Attitude Era Home Video series following the popularity of its previous installments in 2012 and 2014. Pictured is the official box art for both DVD and Blu-ray versions in the UK, which are available to pre-order now from for August 8th.

Stone Cold Steve Austin has now featured on all three covers in the series. This time around he’s joined by The Rock, Shawn Michaels, The Undertaker, Mankind and Triple H.

WWE Attitude Era Vol. 3: Unreleased DVD - Cover Artwork

If you’re thinking this is just one of many other Attitude-themed DVD sets the company has already produced, think again! As we’ve been reporting here at in recent weeks, the “Unreleased” tagline in the title doesn’t just mean new-to-DVD content (welcomed on its own), it goes above and beyond that to unearth matches only ever witnessed by select fans.

We’re talking a full DVD/Blu-ray compiling never-before-seen Attitude Era footage the likes of non-televised matches held before and after PPVs, stateside and international house show matches, “dark” matches from RAW, and more gems on top! Check out the full match listing here.

And lots of them — 7 hours of material on DVD, 8 hours on Blu-ray!

WWE Attitude Era Vol. 3: Unreleased Blu-ray Cover Artwork

Release Dates for WWE’s new “Attitude Era Vol. 3” DVD & Blu-ray…

UK/Europe: August 8th. Pre-order the Attitude Unreleased DVD here on

USA: August 9th. Pre-order the Attitude Unreleased DVD soon from

Australia: Date TBA. Pre-order the Attitude Unreleased DVD soon via

Get it on Amazon UK:

“Eric Bischoff – Sports Entertainment’s Most Controversial Figure” and Payback 2016, the next 2 incoming WWE DVD releases, are now available to pre-order at

Today only, click here and use code “SAVE20” to get 20% off these DVDs or any other.

WWE Eric Bischoff - Most Controversial DVD & Blu-ray Available on WWEShop

WWE DVD UK SALE: Speaking of 20% discounts, you collectors in the UK aren’t missing out!

Look out for a “PPV Payday Sale” starting at tomorrow and running through the Bank Holiday weekend. If you order 3 or more WWE PPVs (on DVD or Blu-ray) and enter code “PPVPD” you’ll save an extra 10% on top of the usual 10%, making for some great savings.

WWE PPV DVDs & Blu-rays - UK Sale

EBAY WATCH: Eager to own a copy of the Owen Hart DVD with the “banned” cover artwork?

Then try your luck bidding on this eBay auction before it expires in just a few hours:

$31.00Owen: Hart of Gold DVD (Original Cover, Sealed)

WWE Owen: Hart of Gold DVD - 'Banned' Cover Artwork

If you don’t win that copy, this new Buy It Now listing has just gone up:

$56.00Owen: Hart of Gold DVD (Original Cover, Sealed, Free Shipping)

New WWE DVDs on

21 Comments left on this article...

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  1. Vincenzzzzzo says:

    Cool cover. I don’t care when the matches are from, 1996 and 1997 are two of my favorite years in WWE anyway. Looking forward to this set very much.

  2. Russ says:

    I like the cover. Who honestly cares if the pics aren’t from the attitude era? Is that really going to keep you from buying it? Whatever. And why are people crying about a super rare Ultimate Warrior match against Owen Hart being included from 1996? I look at it as a bonus! I guess I am in the minority because I focus on the positives here. And some people just over analyze this stuff and just want to complain. Probably Roman Reigns haters too. Ha!

    • RabidHeat says:

      People are entitled to point out the inaccuracies. But yes, I agree, people who are willing to accept whatever WWE puts out, like you, probably like Roman Reigns. So, like you said…whatever.

  3. Brad Attitude says:

    It’s too bad that 1996 wasn’t the year the Arlttitude Era began. And Ultimate Warrior wasn’t part of The Attitude Era!!!

  4. AD Degreez says:

    I couldn’t care less what it’s called all I know is that it’s 2 blu ray discs of unreleased content

  5. RCS1988 says:

    If this sells well, then most likely they will release a set called Unreleased Matches 1986-1995, and release more sets with unreleased content.

  6. Mark Markson says:

    Only 10 extra percent off isn’t that much, when you also have to pay £4,10 for shipping outside the UK + Paypal fees. There is actually a way better deal for some PPV blu-rays on Amazon. You can get Royal Rumble 2015, Fastlane 2015 and Money In The Bank 2015 for £20.

  7. GEOLINK says:

    That isn’t Undertaker from the Attitude Era… Again, who put together this set…

  8. Richard W. says:

    Any word if there will be a best of WCW Monday Nitro Volume 4 coming out in the near future?

  9. John says:

    I am probably the only one who hates that cover

  10. Steiner says:

    Alright!, new generation unreleased vol.1..

  11. James Donnelly says:

    Having just watched both Attitude boxsets DVDs and how disappointed I was at the shortness of vol. 2 – I’ll be intrigued by this third volume!

  12. RabidHeat says:

    My main issue with this whole release is the chosen content; you can say the “seeds were planted” for the Attitude Era in 1996 etc. but that year really is not part of the Attitude Era any way you slice it, and this really should have been titled ‘Unreleased Matches 1996-2000″ or whatever, but I get why they did it…the two previous Attitude Era sets sold really well so they can piggyback off the name of that series for higher sales. I mean, Ultimate Warrior shouldn’t come anywhere near an Attitude Set and that picture of Undertaker (and even HBK) on the front cover is from well before the Attitude Era.

    Biggest deal breaker for me though, will be how many of these matches actually have any commentary. No way I’m sitting through 6 or 7 hours of silence.

    Great cover though!

    • VintageSimon says:

      I think the logic behind it was that they’re releasing the Hardcore Championship set a month after this, so didn’t want to put out two similar sets in such a short timeframe. I guess you could always just treat the new Hardcore DVD as ‘Attitude Era Vol. 3’ if you wanted, as it pretty much is.

    • CDR says:

      Also, that pic of Mankind doesn’t seem to be from the Attitude era either. That pic of Mankind seems to be from circa 1996-1997, when he was still doing the “mutilator” gimmick.

  13. J says:

    Pretty sick art work

  14. Dave says:

    The new Pride of Canada DVD is £21 shipped on Amazon Canada.

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