RELEASED TODAY: First Look Photos of WWE ‘1997 – Dawn of The Attitude’ DVD, Where’s The Blu-Ray?

October 3, 2017 by Daniel Bee

WWE 'Dawn of The Attitude' DVD & Blu-ray - Logo

It’s the dawn of the October WWE Home Videos (5 of them!) as today marks the official release of: “1997 – DAWN OF THE ATTITUDE”.

With more Legends, Divas, Screwjobs and Stunners than your WWE DVD collection can possibly handle, this brand new 3-disc compilation on a stand-out year in company history has now hit stores in the United Kingdom (£20.99; and the United States ($17.89;

A NOTE ON THE BLU-RAY: In the past 24 hours we’ve been inundated with messages from concerned WDN readers who have noticed that the Blu-ray edition of this title has been pulled from Amazon in both the USA and Canada. Many have had their orders outright cancelled!

At first glance it would appear to be a cancellation of the Blu-ray. However, given that the UK had production issues with this same title (leading to a delay with the release), it is possible the same situation is present in other markets. Either way, unfortunately it looks like the Blu-ray won’t be surfacing today with the DVD set; we’ll keep you updated on whether it’s really gone or just delayed.

In the meantime is here to give you a first look at the packaging of the DVD that did make it to stores today — and this artwork has Attitude!!

WWE '1997: Dawn of Attitude' DVD - First Look Photos, Front Cover

“1997 – Dawn of the Attitude” features a whopping 26 of the biggest matches and moments witnessed in WWE between January and December 1997, all led by a newly-filmed roundtable as five legends synonymous with the Attitude Era discuss how it all began. READ THE REVIEW.

As for the attitudinal aesthetics of the physical set, with the US version of the DVD we’re once again treated to Digipak-style packaging. This time the content listing is printed on the inside flaps, surrounded by artwork of stars like Stone Cold Steve Austin, The Undertaker, Kane, Triple H, Shawn Michaels, Mankind, Dude Love, The Hart Foundation, The Nation of Domination, and more!

Thanks goes out to “JayJayRock206” for sharing these photos.

WWE '1997: Dawn of Attitude' DVD - First Look Photos, Back Cover
WWE '1997: Dawn of Attitude' DVD - Full Content Listing on Packaging


The year was 1997… Bill Clinton was president of the United States, pop groups like the Backstreet Boys and the Spice Girls were dominating the music charts, and WWE was experiencing an era of great transformation. It was the birth of attitude and WWE was pushing the limits of entertainment like never before.

For the first time ever, Shawn Michaels, Mick Foley, Ron Simmons, The Godfather, and Kane, sit together with host Renee Young and share their behind-the-scenes experiences during those unforgettable years in WWE history.

Witness the rise of Stone Cold Steve Austin, the birth of D-Generation X, the summer of The Hart Foundation, and how The Attitude Era was created with one pivotal year in WWE history. Welcome to 1997: Dawn of the Attitude.

WWE '1997: Dawn of Attitude' DVD - Full Inside Artwork

Runtime Info (approx.)

DISC 1: 58 minutes.
DISC 2: 3 hours and 1 minutes.
DISC 3: 3 hours and 2 minutes.

Almost 1 hour and 30 minutes of bonus content was selected to feature on the Blu-ray edition.

FULL CONTENT: 19 Matches, Roundtable & Extras Revealed for WWE “1997 – Dawn of The Attitude” DVD…


WWE '1997: Dawn of Attitude' DVD - Disc Artwork, Attitude Era Superstars
WWE '1997: Dawn of Attitude' DVD - Disc Artwork, Attitude Era Superstars
WWE '1997: Dawn of Attitude' DVD - Disc Artwork, Attitude Era Superstars

Get your copy of WWE’s new “1997 – DAWN OF THE ATTITUDE” DVD…

USA: NOW! Grab the brand new “Dawn of Attitude” DVD right now here on

UK/Europe: NOW! Get the new “Dawn of Attitude” DVD or Blu-ray right now via

Australia: November 22nd. Your DVD and Blu-ray pre-order is now live at

New WWE DVDs on

20 Comments left on this article...

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  1. SCSA says:

    I received my Dawn of the Attitude Blu-Ray this morning‼️ I’m just about to finish the disc1… I have to say that the matches have been awesome❗️Even though I have a few already on other WWE Blu’s, I guess it was important for this set to have certain matches‼️

    Though the 57min Documentary I must say was rather boring For such a short Doc, they could have had other superstars other then The Godfather such as Austin or Bret‼️

    • Brandon vendetta says:

      I don’t think Austin or Bret could say anything they haven’t said a million times before about 1997 that’s why.

      • SCSA says:

        Perhaps your right. Though listening to Godfather talking about pimping w/his hat was rather boring, Kane speaking was quite interesting-though he was quiet most of the time!

        Plus Mick n Shawn kept cutting each other n others when speaking❗️

    • Cody Schields says:

      Are you in the U.K. or the U.S.?

  2. Justin says:

    We need to protest Wwe’s treatment of the BluRay disc. It’s inexcusable.

  3. Cody Schields says:

    Hoping this just got pushed back on blu ray. I attempted to order this on best buy yesterday and it had estimated delivery a week from now. Before I could order it though, it removed the item from my cart and said “Due to overwhelming demand this title has sold out”. Today it can be preordered from Best Buy and the new estimated delivery is 11/1 to 11/8. Maybe a Halloween release on blu?

  4. Timothy Thorpe says:

    I decided to go the Best Buy route. I’ll keep you updated on how that goes.

    • Fan of Fake Fighting says:

      I preordered the bluray from Best Buy 2 months ago and they gave me a guaranteed delivery date of Oct.3 and they sent me an email on release day saying I’ll get it Nov 1st.But that’s what amazon used to do to buy themselves some time so I highly doubt I’ll be receiving this.

  5. Mike says:

    I emailed wwe shop to see if dawn of the attitude came out on Blu-ray or not. Hopefully they will give me an answer.

  6. Brandon vendetta says:

    I don’t even own a Blu Ray player and it upsets me that people are going through this. If it were me that pre ordered this(especially as soon as the pre order was posted) I would be furious. And it might be cancelled on top of it?? WOW that’s unreal.

  7. RCS1988 says:

    Apparently with the DVD’s now, stuff filmed prior to 2008 mixed together with the wraparound segments, the SD stuff is formatted for wide screen, so if you watch on a tube TV, the picture is shrunk down. If the disc is a standalone without wraparound segments in between the matches, the SD stuff will be full screen on a tube TV FYI. They started doing this beginning with the Bischoff DVD.

    • LP1 says:

      If anyone is still watching on a tube tv then they’re probably still using a vcr as well, so this format should not affect them.

  8. SCSA says:

    It’s a shame the USA & Canada didn’t get the Blu-Ray set! I’m just glad it’s still selling in the UK! Though that’s totally out of order! There should be Blu-Rays all over together w/DVD’s! If so many people pre-ordered a Blu-Ray, then why the hell are they stoppin em for⁉️

  9. SRB says:

    Can’t wait for the sequel: “Smell My Attitude”

    Runtime Info (approx.)

    DISC 1: 4 minutes.
    DISC 2: 1 minute.
    DISC 3: Only contains “Don’t Try This at Home” commercial.

  10. Eric says:

    I sent a pissed off message to Amazon about not getting my Blu Ray. :-/

    • Brandon says:

      Did you get a reply?

    • David says:

      Not much Amazon can really do if WWE and Warner Home Video pulled the plug on it. Amazon orders the copies and unfortunately its not their fault it was cancelled or delayed by WWE.

      To me i think they outright cancelled the release, same deal with NXT. Its funny that WWE think just because they cancelled the Blu-ray they think those fans will just pick up the DVD….highly doubt it, in fact its the opposite. To me, no Blu-ray no purchase…not going to give WWE money for an inferior product.

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